Afends hemp clothing
hemp label men's Women's


Afends is one of few Australian brands truly taking sustainability seriously. Hemp is always front and centre – they have their own hemp farm and want to bring its fibre processing back on-shore. Their clothing kicks, too.


Kelly is passionate about supporting the growing hemp textile industry and sustainable fashion at large. She holds a Bachelor of Fashion (Merchandise Management) from RMIT University and is a digital marketer within the Australian fashion industry. Her work and studies have given her an appreciation of the complexities behind-the-scenes, and a unique standpoint from which she critiques and advocates.